The boss of bosses. Joel has two tractors, farmwork needs doing and when it’s done, he sails or seduces the fish under the ice of Lake Võrtsjärv. He doesn’t have a Facebook account and he doesn’t drink coffee – it’s possible to live like that. An unpretentious man who is content with only cognac and prefers the simplest of beers. Joel is a tech specialist, he loves to play hide and seek on desktop. He finds the right paper from every stack of documents with only a few lifts of his hand. Joel never leaves anyone behind, he even counts up the nightly swimmers before going in the river, and after coming out of the river he counts them up again carefully. He always helps you, even with the stupidest questions. But when he starts talking… he takes his time. Be patient.